We try an tailor the advert to the publication and the business. The Hemp Store offer natural products made from Hemp. This advert was shown in the Friends of the Earth Magazine. the background of the advert is soil with shells, broken pottery, and a feather, which are all presented as if they just came out of the ground, naturally.

Both the following adverts were developed for Reeve Flooring. The first one was for publication in a magazine for architects so we used a picture with a very architectural feel. Curved white walls, exposed roof trusses and a large expanse of solid wood flooring. Essentially the same information for both adverts.

The second Reeve Flooring advert was developed for a builders and construction industry magazine. In the foreground we placed an image that we thought would instantly jump out at the target audience.

We also know a few tricks like to ask for the advert to be placed on the top right corner of the spread, which is the part of any magazine most looked at, statistically.